E-commerce website
My Dear Clothing — e-commerce website for a fashion brand with a clear product journey
An e-commerce website for My Dear Clothing, where we designed the product structure, purchase journey, and online brand presentation.
Project snapshot
- Category
- E-commerce website
- Role
- UX structure, information architecture, copywriting, and e-commerce website design.
- Context
- My Dear Clothing is a fashion e-commerce brand focused on quality clothing with an emphasis on design and accessibility.
- Project type
- E-commerce website
- Year
- 2024
Starting point
What needed to change
My Dear Clothing needed a website that clearly presents collections, simplifies the purchase journey, and communicates brand values effectively for online customers.
Decisions
How the solution was shaped
The project was driven by a few decisions that made the delivery commercially useful, not just presentable.
- Clear product hierarchy. We restructured the offer so that customers quickly understand collections, sizes, and materials and choose the right piece.
- Copy focused on trust and brand. We chose an approach that builds trust and communicates the quality of materials and design without unnecessary pressure.
Delivered
- UX structure and wireframes for the e-shop
- Copywriting for key pages
- Information architecture of the product offer
- Purchase journey design
What we can demonstrate
- Clearer product structure
- More understandable brand communication
- Clear purchase journey