Fast company website
Craness — a new website for a transport company with a clear offer and credible presentation
A company website for Craness, where we needed to translate a complex transport offer into a clear structure and strengthen the company's online credibility.
Project snapshot
- Category
- Fast company website
- Role
- Information architecture, UX, copy, design, and full-stack implementation of the company website.
- Context
- Craness is a transport and logistics company focused on crane services, oversized cargo transport, and industrial logistics.
- Project type
- Company website
- Delivery
- 10 working days
- Year
- 2025
Starting point
What needed to change
The company had an outdated website that didn't match its size or the quality of its services. The offer was unclear and potential clients had difficulty understanding what the company does and for whom.
Decisions
How the solution was shaped
The project was driven by a few decisions that made the delivery commercially useful, not just presentable.
- We structured the offer by customer type. Instead of a technical list of services, we organised the offer so that each customer type quickly finds the relevant information.
- We strengthened credibility with real references. We added specific projects and numbers that demonstrate the company's experience in the industry.
Delivered
- Complete company website with new information architecture
- Copywriting and content structure
- Responsive design
- CMS for independent content management
What we can demonstrate
- Clear offer structure by customer type
- Understandable presentation of complex services
- Editable website after handoff
Discuss a similar project
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